Astrology apps are dead.
This is Gen Z’s new obsession…
… 10K downloads & 6.6M views in first 30d of TikTok marketing:
Are you even gen z if you aren’t manifesting your dream life?
I’m honestly shocked this is the first app I cover for this niche…
…not so much that they did 10,000 downloads in first 30 days.
Can’t blame them, who
wouldn’t love to hear this everyday?
Meet Chloe Gaynor,
The founder of Copia
She’s also the face behind two self-improvement accounts
1/ Personal (tt@chloeegaynor) => ~21,000,000 views
2/ Main ambassador for Copia => 5,906,334 views
That’s her strongest account
Crazy psychological pull behind this videos is
Exact same way it works for astrology
1/ stop-scroll + “this video is for you!” or “if you’re here STOP”
2/ amazing news in hook
3/ how to do it + subtle CTA
So if I tell you
That you’re about to meet the love of your life…
make $100K next month or become a millionaire
All you have to do is comment “claim” and download a free app…
You’ll do it
No-brainer format, she mastered it
Moved on fast to scaling with 6 other accounts
2 more of herself (she’s now running alone 4 face accounts):
Format = long text hooks, relatable, manifestation girlie => 1.4M views in 30 days
and this one
Founder, girlboss, “be like me” type of vibe => 95K views in 4 months
The she pulled the cleverest trick she could:
She hired 3 creators and got 6 accounts
Each of them manages two
manifestwithallison + allisonmanifests, and so on
90,900 views in 2 weeks
Girlbossing her way to $1M & the best part:
All accounts are available for tracking here, and in case you missed it: https://app.shortimize.com/c/2b10g958QWwP5c
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