VC-backed dating app hit 50K downloads four months after launch and pulled about 11.2M views over the summer by running a 38-account push across TikTok and Reels.
Four 22-year-old friends built the app after graduating and released it in January 2025; it’s free to install with no in-app purchases for now, and the team leaned into short-form from day one.
The network totals 38 accounts, roughly 11.3M combined views, 79K shares and 262K saves.
Sixteen accounts sit on Instagram and together logged about 1.03M views; 22 accounts live on TikTok and drove about 10.12M views, with TikTok delivering over 90% of the reach.
The official account on Instagram has ~756K lifetime views across almost 50 videos but hasn’t produced a breakout there, with posts averaging 10–20K views.
Several Instagram accounts follow a similar pattern: roughly 9–10 posts each, framed clips and memes that move modest numbers but don’t create big spikes.
Most of the lift came from TikTok, where an ambassador wave used diverse strategies. Faceless slideshow accounts offering city-specific dating tips performed well.
The top NYC slideshow account reached about 2.2M views while keeping the app CTA in the bio and even recommending niche apps like Cerca and Raya in one slide.
A Chicago-focused slideshow mirrored that play and reached about 2.1M views. A different format surfaced next: a likely co-founder posting as a NYC dating expert pulled ~2M views by blending local authority with casual tips.
Another co-founder found a repeatable “Day X” series that scaled: short dating-experiment clips while walking around the city, including a recent Day 13 post that went viral. That Day series used a red “I’m single” hat as a visual hook, which unintentionally acted as an engagement hack because viewers associated the color with other cultural signals and reacted strongly.
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