The Lyfta app, which helps you track your workouts, recently started posting UGC content and has already pulled in 5M views from just 135 videos:
They’re using two hooks that seem to perform really well — ones we’ve discussed quite often in SGE articles:
“Bro lives in 2099” with 500K views (they also did a “Girl lives in…” version that reached over 400K views)
“3 years of gym and no one told me about this”:
You can find all their accounts here: https://app.shortimize.com/c/2b10XT2b1xOsa7
The market is large, with many competitors, and a lot of them are using TikTok and Reels as either a primary or secondary distribution channel.
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