288M views & 1.3M followers in 3 weeks: ONE Sound, ONE Hook

Kimberly Kimpena didn’t go viral by chasing every trend.
She went viral by owning one sound, one hook, one vibe and doing it again and again.

She posted her first video on Sept 5th.
By the end of September she had:

  • 1.2M followers
  • 45.9M likes
  • Over 288 M total views all tied to one single sound: “Sugar On My Tongue.”

Let’s take a look at the timeline:

Sept 12 → Celebrated 50K followers dancing to Sugar On My Tongue, holding a “50” cake

61.3M views.

https://www.tiktok.com/@kimberlykimpena/video/7549230050701364510

Sept 25 → Just 13 days later, recreated the same video to celebrate 1M followers, captioned “one last time for y’all” ❤️

–> went viral again 15.6 M views

https://www.tiktok.com/@kimberlykimpena/video/7553824201489009950

She danced to that song at least 7 times and made more than 288 M views. Her remix&repeat strategy kept the same vibe, same hook, same sound and it kept fueling the algorithm.

https://www.tiktok.com/@kimberlykimpena/video/7548676769721650462 106.6 M views
https://www.tiktok.com/@kimberlykimpena/video/7547155919843642654
25.4 M views

https://www.tiktok.com/@kimberlykimpena/video/7547939537746398495 8.8 M views

https://www.tiktok.com/@kimberlykimpena/video/7548504569634983198 3 M views

 https://www.tiktok.com/@kimberlykimpena/video/7550079975332842782 68 M views

Kimberly stuck to the same hook every time:
 Opens the fridge → starts dancing to the same song → same carefree vibe.

Other creators jumped in the same trend 

  • @embreighco → 6.3M views
  • @sadieemcke… → 200K views
  • @beth…cast → 999K views
  • @emxlouise2 → 62K views 

Sound: https://www.tiktok.com/music/original-sound-7541253269033601823


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