Meet the 27y old girl building the next TikTok x Hello Fresh social app.
$25K MRR in 9 months. 58 ambassadors & a new… …CRAZY viral format.
On Sizzle users scroll, find recipes and can shop ingredients + follow food creators. 30,000 downloads last month only!
It’s TikTok for cooking and food creators. so evidently, they started distributing aggressively on TikTok:
Before going to the format details, look at this:
They doubled down end of last year w/ their first ambassadors.
I found 58 accounts!! 90% are ambassadors. Look at these stats.
And it’s fresh:
they’re scaling rn. I found 12 new accounts that started less than 15 days ago.
So let’s analyze these most interesting ones:
tt@girls_inthekitchen
Long text hooks over ugc/face recording
Trendy audios
Trends – meme, “I lied put your clothes back on”, “My hottest take”
App name is on bio, but not mentioned anywhere else.
She slides the “so I started building an app” in some of these text hooks.
tt@adaffyxo
Founder account & #1 in engagement : 700K likes, 18K comments , 100K bookmarks and 85K shares
Posting 2 to 3x a day…
..for last 6 months non-stop.
2 weeks ago, she posted this founder, talking format…
It became their most viral video yet => 2.7M views, 457K likes, 5.8K comments, 58K saves
Went so well she’s already at day 9 of this series
Longer format works and often: simple = viral
Vlog x cinematic style (fisheye lens, colors) forma. Almost all hooks use this old trick:
“I just quit my job to build a cooking app that will be better than Uber Eats by end of 2025”
Competitor’s name in hook to
- grab viewer’s attention
- explain in 1 bite their app concept
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