After moving to NYC after graduation, Samantha Martin and Kate Sieler felt the pain of endless swiping and lack of genuine connections all over dating apps.
So they quit their jobs, and in February 2025, released their first app: Left Field.
Their concept was simple: an anti-swipe dating app that prioritizes the quality of connections. Instead of scrolling through a hundred random profiles, you get a push-notification if a potential match in your era (if your location services are enabled, of course).
It’s only the beginning, but the team jumped straight onto TikTok marketing.
It all started with an official branded account, but soon after they started creating new accounts and hiring ambassadors.
tt@leftfieldapp has a somewhat random mix of formats, none have gone crazy viral yet. In total, it secured 813K views.
A founder-led video where she explains her new app reached 306K views, but remained rather quiet on the comments’ section. The same can be said about the “UGC” headshot style ones as well as the street interviews led by the same employee.
They’re running at least other 10 accounts. Only two have passed the 1M views mark.
tt@sammyannie24 leads the board with 1.3M views. At a first glance it seems like a new ambassador, but it’s Samantha, the same founder who shows her face a few times on the official account.
This account was activated in July, and she’s been posting once a day, Wednesday to Sunday.
All her posts are headshot, talking videos in which she takes the role of someone giving tips on the NYC dating scene.
A few of her best videos and hooks:
- “What men should wear on a first date” -> 840K views, over a thousand comments
2. “Stop stealing men’s lunches to find dates please” -> 272K views, over two thousand comments
3. “How my friend sets the bait for guys to ask her out in person“-> 40K views
The other viral account is strikingly different.
tt@sophiainnyc0 is a semi-faceless slideshow account. It seems like they’re using repurposed Pinterest images to create the slides (aren’t we all), except they make an excellent job at keeping the creator illusion alive.
It’s by far the account with highest engagement (14.33%) and so far it has pulled 1.1M views.
Left Field’s team is clearly not into harsh CTAs, and carousels provide endless opportunities for a subtle mention.
Something they do a lot is mention not only their app, but also another one. This way content comes across as more organic and less promotional.
A quick overview on the best slideshow hooks:
- “Bars to go in lower Manhattan to meet tall finance guys (or trust fund babies)” — 373.4K views
- “where tall rich guys actually approach in NYC” — 200.5K views
- “NYC guide to meeting hot guys who actually have a personality (and are emotionally available)” — 118.9K views
- “the BEST Brooklyn bars to meet artsy tall guys” — 60.4K views
- “NYC spots to meet your next boyfriend (Brooklyn edition)” — 48.1K views
- “Where to meet your next tall/rich artsy bf in nyc” — 31K views
- “Where to meet cute guys on a night out in Williamsburg” — 42.1K views
- “Where to meet cute successful guys in NYC” — 38.8K views
- how I’m finding dates without Hinge this fall — 24.6K views
Overall, Left Field is tapping into fertile land, but still struggling to convert these initial views into downloads.
Perhaps it’ll be about ditching the awareness only videos and doubling down on slideshows with better positioned CTAs.
Stick around to find out.
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