$1M MRR. 600k downloads. This app is making a huge splash.

How can a silly high school game be turned into:

$1,000,000 MRR and over 2 billion social media views?

And without even creating their own content?

Splashin is an app that turned a silly high school game into a viral empire. 

The numbers don’t lie: 

$1M/month. 600K downloads. 2+ billion views across TikTok/YouTube/Instagram reels. 

How does the app work? 

Senior Assassin is a traditional U.S high school game where (mostly seniors) “eliminate” one another with water guns, until only one participant remains.

They took this concept and streamlined it into an app. 

Splashin encourages teens to chase each other with water guns, but in order to officially eliminate someone, you must capture it (either by photo or video) and post it into the app. 

They are making viral moments a core game mechanic.

An insane growth hack built for viral short videos because it’s an endless, self-renewing source of organic videos.

This app was officially released in July 2023 but they didn’t start posting on Tiktok until almost a year later. 

In April 2024, they started posting on tt@splashin.app

657M views, 1.3M bookmarks and 529K shares…

1.7M views on average per video:

With a content machine that feeds content directly from the app to TikTok, it’s beyond genius.

They didn’t stop there:

By posting the exact same content on YT Shorts (437.4M views) and IG Reels (193M views)

That’s over 1 BILLION views across all platforms in branded accounts. 

The most popular videos are clips from “unexpected” eliminations in the game. 

This is their most viral video (6th March)

33M views, 2.5M likes, 1.8K comments:

They spread the clips across a few other accounts, but with less reach.

You can track them all here: https://app.shortimize.com/c/2b10DZ5R0f4B3I

In conclusion:

Build an app with viral content at the core of your product, and you’ll never again ask- What should I post today? 

Enjoyed this post?

Read about another app making waves that also targets students.

https://www.socialgrowthengineers.com/turbolearn-ai-note-taker-80k-mrr-100k-dl-in-117-days