OOTD is a fashion page that blew up with just one format, hitting 124.2 million views out of nowhere.
Each video is just a bunch of street clips stitched together with basic cuts and background music. That’s it, nothing else.
Each video starts with a quick hook that fades out fast: “This is what girls are wearing…”
These videos get tons of comments. The hook grabs a mostly female audience’s attention, for anyone looking to keep up with what people are wearing in different cities and trendy spots.
This video managed to pull 20.5K likes, 112 comments, 2.2K bookmarks, and a total of 14.4M views.
The hook is the secret behind the success of these videos.
The page is linked to a website (ootd.com), a media fashion business. There’s an immediate CTA to subscribe to their newsletter, including a free gift for anyone who subscribes (US only).
The gist of it all seems to be a content creation agency, though it’s hard to tell how well they are converting these fashion TikTok formats into customers.
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