10,000 downloads in under 7 days.
This social app hit #25 on the App Store on launch day with a 30K waitlist.
Inside the TikTok marketing playbook of this 26-year-old girl founder:
Imagine if iPhone Notes and Pinterest had a baby: that’s Ditto.
The app Lillie Sun co-founded at just 26. She first went viral 2 years ago…
…with this format. Then she had an idea:
Turn lists about anything into a shareable social piece + make an app for people to share them with anyone.
She made 40M views on her main account:
tt@belinda47585 (name & photo were changed 2d ago): 40 million views!!
1.3M in the past month only. And look at this:
She follows the founder of Sizzle, which went viral with a strategy I wrote about yesterday.
They clone each others viral formats:
Same hooks, same pace, same storyline…
1/ Founder story:
2/ If app X and app Y had a baby:
Ditto => Pinterest + iPhone notes
Sizzle => TikTok + Uber Eats/ Hello Fresh
That’s not just it.
Lillie realized started scaling beyond her founders account.
30 days before launch she hired 5 ambassadors who started posting immediately:
2 videos per day… from March 10th to April 5th, and then…
They stopped.
Each of them posted 60 videos => half a million views total. Waitlist reached 30,000 users and has been downloaded 10K+ times
It might have been a one-off organic campaign, or she might restart these creators later. It’s a pretty perfect app to push on TikTok.
Novelty + edge + targeting Gen Z girls = almost guarantee reach/views.
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