This e-commerce brand marketed its product on SkinnyTok and got 105,150,499 views in just 100 days.
Kiinny sells rollers and oils that improve circulation and reduce soreness.
But is that what they say on TikTok? No.
They did this instead:
In case you missed it, SkinnyTok had a (short-lived) comeback:
Kiinny thought they might as well target this audience by turning a massage roller into a “fitness” device.
It looks effortless, no sweat, and promises insane results. Believe it or not, people are buying it. (Who said the 80s infomercial days aren’t over?)
They’ve reaped over 100M views in just a few short days, and check out the comments.
The moral of the story is: if your app/product is boring, flip the script.
Creativity doesn’t work for formats only, but for your entire positioning and story.
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