Meet @bigbackedrats: A gray, wide-eyed rat mascot who dances on beaches, spins on teacups, or stands silently in the fog. No words. No captions. Just vibes and music.
594 videos, 931.5M views, and 1.7M followers.
Each video averages 1.5M views.
What makes it work?
It’s absurd. Familiar. But instantly recognizable.
Same suit. Different scenes. No context.
That’s the hook: a recurring visual identity that says everything without saying anything.
Think of it as building your own meme engine. Once people know the character, they’ll project meaning onto it.
The suit becomes the brand.
Of course it’s a different challenge when you need to translate views into downloads. But there’s apps who’ve nailed it, like @Pengu and @Duolingo:
Track their account here: https://app.shortimize.com/c/2b1062T7OYTQr2
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